On April 24, 2013, Rana Plaza building in Bangladesh that housed garment factory workers making clothes for the world's biggest fashion brands such as Zara and H&M collapsed, killing 1,100 people and injuring another 2,500. It was the fourth largest industrial disaster in history and a wake-up call for the fashion industry. The workers were forced to continue the work in unsafe and hazardous infrastructure despite several pleas. This incident made us sit up globally, to take notice of who is actually paying the price for the inexpensive high-street clothes.
Launched in 2013 as a response to the tragedy, Fashion Revolution is a non-profit global movement founded by Carry Somers and Orsola de Castro, and has been campaigning passionately for a clean, safe, fair, transparent and an accountable fashion industry. Headquartered in the UK with teams in a 100 countries, the organisation advocates for a global fashion industry that conserves and restores the environment, and values people over growth and profit.
WHY IS TRANSPARENCY IMPORTANT
Transparency is important to bring systemic changes in the global fashion supply chains to prevent brands from operating in unsafe working conditions, employing environmentally damaging practices. Of course, transparency by itself doesn't translate to sustainability but is a crucial first step in achieving a fairer fashion. Through Fashion Revolution's campaigns, we ask brands to be more transparent by asking them #whomademyclothes and #whatsinmyclothes.
#WHOMADEMYCLOTHES
Esta historia es de la edición August 2022 de Elle India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 2022 de Elle India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Greening The Beauty Experience
Kannagi Desai explores the intersection of eco-consciousness and consumer expectations in the Indian salon industry
Green CRUSADER
For sustainability activist Aakash Ranison, time is of the essence in his effort to mitigate the ongoing climate crisis, finds Barry Rodgers
Lazy Day Edition
ELLE's Beauty Editor, Kannagi Desai, lists her three favourites for tranquil lazy days, where self-care reigns supreme
Hydration Hero
The Kiehl's Ultra Facial Cream, with its superior moisturising capabilities, will always have a permanent spot on our shelves, reports Sakshi Rawte
The Cutting Edge Of Skincare
Sakshi Rawte talks to Dr Irena Eris about the much-awaited launch of her eponymous beauty brand in India
Inside Out
Can holistic wellness practices mitigate the detrimental effects of elevated cortisol levels crucial for maintaining healthy skin? Urmi Dande asks experts
The Perfect Score
Ed Sheeran, who delivered a magical performance in Mumbai as part of his Mathematical tour, caught up with Isha Mayer for a candid chat on music & more
Crafting Tomorrow
Ainee Nizami Ahmedi discovers how Dipali Goenka is forging a sustainable legacy
Scrumptious Scraps
Chefs discuss the culinary potential of kitchen waste and how it can help foster a sustainable system with Isha Mayer
Nature's ABODE
On a winter escape to the hills, Isha Mayer discovers the sustainable retreat, Amaya, whose offerings are an ode to its natural surroundings