My 13-year-old daughter, Mia, is learning all the typical middle school stuff, her schooldays taken up by the ho-hum of algebraic equations. But ask her about the hydrating properties of hyaluronic acid, and this is when she really understands the assignment. Her eyes light up-and it's not just from the shimmery dots she's placed on the inner corners.
Mia is right on target with her fellow beauty lovers in Generation Alpha, roughly defined as kids born since 2010. At 10 years old, North West posts TikTok videos of her beauty routines. According to a spring 2023 report on teen spending from Piper Sandler, a financial services firm, girls spend an average of $123 a year on makeup and $119 on skin care, double-digit increases from the year before. While there is no hard data on Gen Alpha specifically, the survey is "a good leading indicator of where spending among other age groups is heading, particularly for preteens," says Korinne Wolfmeyer, a senior research analyst who covers beauty and wellness at Piper Sandler.
Esta historia es de la edición August 2023 de ELLE US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 2023 de ELLE US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Hollywood Rising
Our annual mustknow list of emerging talents we'll all be watching (and obsessing over) this year.
There's Something About Julie
Whether it's acne products or emergency contraception, Julie Schott is upending industries and erasing stigmawith her trademark sense of humor.
Goodnight Meme
An internet It Girl logs offfor good.
SCENTS OF PLACE
For Fendi, a major move into fragrance meant looking inward.
SEEING INFRARED
The celeb-favorite treatment claims to grow your hair and youth-ify your skin. Could it outshine LED?
FOLLOW THE STARS
With the northern lights peaking this year, celestial-obsessed travelers can watch the skies in luxury.
MUSIC OF THE SPHERES
Van Cleef & Arpels's Perlée collection is a continuation of a long-standing house motif delicate, playful beading that dates back more than a century.
ON POINTE
Gabriela Hearst lends her design ingenuity to a Latin-powered production of Carmen that provides a fresh twist on the classic.
The Language of Flowers
Young designers are falling for the subversive power of a classic motif.
THE MAX FACTOR
Ferragamo creative director Maximilian Davis is carrying on the brand's Old Hollywood legacy with some of New Hollywood's biggest talents.