THEY started off as reality TV stars who were, well, just famous for being famous. But these days a great chunk of their millions come from big-bucks endorsements and the savvy business deals they’ve set up over the past few years.
Their colossal fame has certainly helped the Kardashian-Jenner clan expand their empire – but it’s their collaboration with a woman with a brain for business and a nose for success that’s helped to turn it into a proper financial success.
London-born Emma Grede may be nowhere near as well-known as the Kardashian-Jenners, but she’s the behind-the-scenes genius who has launched billion-dollar companies with members of the famous family.
The 41-year-old is co-founder and CEO of the clothing line Good American with Khloé Kardashian and the founding partner of Skims, Kim Kardashian’s hit shapewear range. She’s also co-founder of Kris Jenner’s cleaning supplies company, Safely, which launched in 2021.
“Emma is one of the hardest-working people I know,” Khloé says. “She not only immerses herself in every component of the business, she consistently pushes the envelope for what a modern, inclusive brand can and should be.”
And it’s paying off big time. Skims, recently valued at around $3,2 billion (R57,6bn), was named by Time magazine as one of its 100 most influential companies and Good American recently opened its first store in the US.
Emma, who’s worth a cool $320 million (R5,7bn), is on the latest Forbes list of America’s wealthiest self-made women and lives in swanky Bel-Air, Los Angeles, with her Swedish husband and business partner, Jens Grede, and kids Grey (9), Lola (6) and twins Lake and Rafferty (1).
Esta historia es de la edición 27 July 2023 de YOU South Africa.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición 27 July 2023 de YOU South Africa.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
DIDDY'S DISGRACE
A video showing singer Cassie being attacked by Sean Diddy Combs reveals the disturbing reality of their relationship
THE BABY-FACED ASSASSIN
Manchester City’s Phil Foden is fast becoming one of the top talents in the English Premier League
OODLES OF POODLES
Kaz’s latest dog show triumph is the culmination of years as one of the world’s top trainers of the breed
MY LIFE IS PURE HELL
A reader wrote to YOU recounting her harrowing experience of living with a narcissist for decades. Pieter Van Zyl relays her story
THE LOTTO CURSE
Over the years Andy Carter has helped 2 000 lottery winners adapt to life as newly minted millionaires. Here he shares the worst mistakes he’s seen people make and reveals why instead of being a passport to freedom, a jackpot win can actually make things far more complicated
IT'S NOT YOU IT'S ADHD
We ask experts to explain the rise in late diagnosis of the condition in women
BITTER SWEET
Arina was diagnosed with cancer while carrying her miracle baby and made the tough choice to start chemo while pregnant
SHE'S GOT THE POWER
Monica Lewinsky was on suicide watch after the humiliating Bill Clinton scandal, but she has now turned her life around and become a force to be reckoned with
IT'S ALL OVER!
For 26 years she was the Bok coach’s support system on the side lines – travelling with him for work, taking care of the kids and celebrating his world cup victories. Now Rassie and Nicolene have divorced
JUST NO WAY THIS IS GOING TO WORK!
Separate houses, time apart, fundamental differences – fears are mount for Ben and Jen’s marriage