The global Media & Entertainment (M&E) industry is experiencing a roaring revival, projected to surpass its pre-pandemic size by 2025. Led by a strong resurgence in the U.S. with a market size of $717 billion, and fuelled by transformative shifts in consumer habits, the world's M&E market is estimated to reach a staggering $2.9 trillion by 2027.
India, a shining star in this global resurgence, boasts a thriving M&E sector valued at INR 2.1 trillion in 2022. With a projected CAGR of 9.7% until 2027, it's expected to reach a phenomenal USD 73.6 billion, further solidifying its position as a global leader.
KEY DRIVERS OF GROWTH
Digital Consumption Explosion: The pandemic sparked a surge in digital media consumption, and these habits are here to stay. Streaming platforms like Netflix and Disney+ Hotstar are dominating the landscape, while data usage in India alone is projected to skyrocket to 979.1 petabytes by 2027.
India's Rising Middle Class: With a burgeoning middle class and increasing disposable income, India's demand for high-quality entertainment is skyrocketing. This creates a fertile ground for local content creators and global players alike.
Technological Advancements: From virtual reality experiences to Al-powered production, cutting-edge technologies are revolutionizing the industry. This opens up new avenues for immersive storytelling and personalized entertainment experiences.
While challenges like content localization and evolving regulations remain, the future of M&E is undeniably bright. With a resilient global market and India's exceptional growth trajectory, the stage is set for an era of innovation, creativity, and boundless entertainment possibilities.
Esta historia es de la edición February 2024 de Digital Studio.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 2024 de Digital Studio.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Pixotope Launches Pixotope Pocket: Your Ultimate Virtual Production Tool for iPhone
Pixotope, the leading software platform for end-to-end real-time virtual production solutions, today announced the full public availability of its mobile app, Pixotope Pocket.
Innovative Production Services Elevates Broadcast Quality with Panasonic Cameras
Innovative Production Services enhances its production capabilities with the acquisition of Panasonic cameras, including AK-UC4000s and AG-CX350s, delivering exceptional broadcast quality and operational flexibility for diverse shooting scenarios.
MRMC and Pixelscope Team Up to Transform Sports Production with AI and Robotics Integration
Mark Roberts Motion Control (MRMC), a subsidiary of Nikon, and Pixelscope, a leading provider of AI-automated live sports production solutions, have joined forces in a partnership aiming to redefine sports production.
Clear-Com Appoints Dave MacKinnon as Vice President of Product Management
Clear-Com proudly welcomes Dave MacKinnon as its new Vice President of Product Management, heralding his extensive experience across government, broadcast, and public safety sectors. With a background spanning over two decades, including roles with the US Government and NBC Universal, MacKinnon brings invaluable expertise to Clear-Com’s executive team.
ASUS Unveils Cutting-Edge AI Solutions at NVIDIA GTC Conference
ASUS introduces advanced AI solutions at the NVIDIA GTC conference, featuring cutting-edge GPU server innovation and liquid-cooling technology, aimed at enhancing AI adoption across industries. These solutions optimize GPU resource allocation, maximizing e’ciency and ROI for businesses worldwide.
MetaBroadcast Appoints Andy Johnston as Chief Technology Officer to Drive Technological Innovation
MetaBroadcast, a prominent metadata management specialist catering to broadcasters, streamers, and Pay TV operators, has enhanced its executive leadership team by naming Andy Johnston as its Chief Technology O“cer (CTO).
2024 Global Elections: Battling Deepfake Threats for Election Integrity
As the world gears up for a pivotal electoral year in 2024, the spotlight is on transparency and the protection of social interests. Amidst the dynamic digital landscape, the public is urged to stay abreast of recent trends, particularly the rise of deepfake technology. This development, while innovative, also carries potential risks.
JioCinema Sets New Records with 11.3 Crore Viewers on IPL 2024 Opening Day
On the opening day of the Indian Premier League (IPL) 2024, JioCinema garnered significant attention by attracting a staggering 11.3 crore viewers, marking a remarkable 51% increase compared to IPL 2023. This surge in viewership not only underscores India's transition into a digital-first sports-consuming nation but also solidifies JioCinema's position as a key player in the streaming landscape.
ZEISS in India Launches Nano Prime Range of highspeed Cine Lenses for Mirrorless Full Frame Cameras
ZEISS introduces Nano Primes, the first T1.5 cine lenses tailored for mirrorless full-frame cameras, initially available in Sony E-mount, bridging the gap between entrylevel and high-end cinematography, catering to diverse filmmakers’ needs in India’s flourishing movie industry.
SONY PDT-FP1: ENHANCING MEDIA TRANSFER EFFICIENCY WITH RELIABLE 5G CONNECTIVITY
The PDT-FP1 Portable Data Transmitter by Sony is designed with practicality in mind, the PDT-FP1 aims to simplify media workflows and meet the diverse needs of professionals in news reporting, event coverage, and broadcast video production.
