They embarked on a journey using Amazon's e-commerce savvy with B2B marketing insights. Inspired by neon sign trends embraced by celebrities like Darshan Raval, Shivani Bafna, and Jhanvi Kapoor, their venture aimed to address market gaps. Join us as Surabhi Goel delves into the inspiring story of the founders of Neon Attack, the Kedia brothers, where passion, creativity, and entrepreneurship converge to illuminate the world with brilliance and style.
Hardik's pursuit of a master's at IE Business School in Spain added a global dimension to their efforts. With Hardik spearheading branding and marketing and Kartik managing operations, Neon Attack swiftly found its niche. As the brand gained organic traction, validating its product-market fit, it boldly launched its website in 2021. The duo's dedication attracted the attention of Shark Tank India, where they secured funding from Aman Gupta and Namita Thapar. Neon Attack has since emerged as a trailblazer in India's neon sign market, headquartered in Hyderabad. Offering bespoke neon signage with a focus on craftsmanship, hassle-free shipping, and a generous 1-year warranty, the brand has earned a stellar customer rating of 4.8. With a mission to revolutionize spaces with vibrant, high-quality neon creations, Neon Attack promises to elevate the ambiance of homes, offices, and events. Made in India with meticulous attention to detail, their neon signs offer a personalized touch through live previews on their website.
What motivated you to start Neon Attack and dive into the world of neon lights and technology?
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Esta historia es de la edición May 2024 de Hashtag Magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
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