Pradeep Sarkar was born in Kolkata but went to Delhi to pursue higher education. He graduated from Delhi College of Art with a gold medal in 1979 and started working for the ad agency Tulika. Later, he moved on to bigger and better agencies and afterwards formed his own agency. He wasn’t just one of the most sought after ad filmmakers, he also made a name for himself making music videos. Videos directed by him, be it Shubha Mudgal’s Ab ke saawan, Euphoria’s Dhoom pichak dhoom and Maaeri, Sultan Khan’s Piya Basanti and Bhupen Hazarika’s Ganga are still talked about today as being the benchmarks of visual storytelling. He was able to tell a story in limited time in the music videos, his training in ad films, where one has to communicate the idea in 30 seconds or less, must have helped him tremendously in such assignments.
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Laapataa Ladies: Offering hope and a little sugar
Director Kiran Rao's latest film, Laapataa Ladies delves into the depths of mistaken identity to offer a poignant critique of contemporary society while celebrating the essence of women's empowerment.
FIRST IMPRESSIONS
DEVESH SHARMA CHRONICLES THE WINNERS OF THE FIRST EVER FILMFARE AWARDS ASSAMESE 2024 WITH JEEWAN RAM MUNGI DEVI GOENKA MEMORIAL PUBLIC CHARITABLE TRUST
HEALTH TALK
LALBABA RICE PARTNERED WITH JOY FILMFARE AWARDS BANGLA 2024 FOR THE 1ST TIME AS THE CO-PRESENTING SPONSOR. CELEBS TALKED ON THEIR HEALTHY DIET, LOVE FOR RICE AND SHARED THEIR FITNESS TIPS IN A LIGHT AND HEALTHY CONVERSATION WITH THE EMCEE.
HEALTHY CONVERSATIONS
LALBABA RICE PARTNERED WITH FILMFARE AWARDS ASSAMESE 2024 FOR THE 1ST TIME AS THE CO-PRESENTING SPONSOR. CELEBS ENGAGED IN A HEALTHY CONVERSATION WITH THE EMCEE OVER THEIR HEALTHY DIET, LOVE FOR RICE AND MUCH MORE.
SHANKAR LALL GOENKA: A TRUE VISIONARY
PROFILING WELL-KNOWN PHILANTHROPIST AND ENTREPRENEUR SHANKAR LALL GOENKA FROM ASSAM WHO HAS BEEN INSTRUMENTAL IN BRINGING FILMFARE AWARDS ASSAMESE 2024 TO THE STATE
AHOY GUWAHATI!
FILMFARE AWARDS ASSAMESE MAKE THEIR DEBUT IN THE ASSAM IN COLLABORATION WITH THE JEEWAN RAM MUNGI DEVI GOENKA MEMORIAL PUBLIC CHARITABLE TRUST
Woman on the verge
PRATIBHA RANTTA MADE HER PRESENCE FELT AS ONE OF THE LEADS IN LAAPATAA LADIES. TANZIM PARDIWALLA INTERVIEWS THE SURE-FOOTED YOUNGSTER
The changeling.
SAHIL MEHTA IS HAPPY WITH THE SUCCESS OF TABBAR AND FARREY. HE TELLS TANZIM PARDIWALLA THAT HE TRUSTS THE TURNINGS OF LIFE TO DO GOOD BY HIM
WINNERS TAKE ALL
DEVESH SHARMA PROFILES THE WINNERS OF THE RECENTLY HELD JOY FILMFARE AWARDS BANGLA 2024
HERE'S WHY DIMPLE SHROFF'S BRAND IS THE ONE TO WATCH OUT
MADE TO ORDER AND TAILORED TO HER CLIENTS, DIMPLE SHROFF’S JAW-DROPPING SILHOUETTES PLACE HER BRAND AMONG SOUTH ASIA’S BRIGHTEST DESIGNERS.