Winning the war for talent by building serious digital muscle
People Matters|August 2022
The future of work is one where organisations need to become more digitally ready, in order to keep up with trends and meet the expectations of a global workforce that is already advancing ahead of where many businesses are prepared to go
Jarrod McGrath
Winning the war for talent by building serious digital muscle

The power balance has shifted between employers and employees as a more digitally talented workforce feels more empowered to take control of how, where, and when they work. Business and HR leaders need to acknowledge these trends and change their approach to technology and people if they're to succeed in attracting and fulfilling the best talent in the country.

Achieving this means a fresh look at technology, not just on the tools that are leveraged, but how to build them into an organization and create a workforce built upon digital muscle.

Tech works for us, not the other way around

To date, most digital transformation has centered around the idea that people should change the way they operate to align themselves to the technology in which business and technology leaders have decided to invest.

The sentiment is usually well-intentioned - many technology projects are deployed to make staff more productive, reduce time spent on more tedious tasks, and improve their overall workforce experience. But how many leaders take the time to make sure that's how it's understood at the coal face? The answer is very few from my experience.

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