As the sun slips below the horizon and it's time to relax after a tiring day you are ready to try that new place, which you have been reading about, to pep yourself up.
It may be mentioned that respite and remedy for fatigue and mental exhaustion has been associated with form of fermented alcoholic beverage since as far back as 7000 B.C. Alcohol's history in society is long and storied and it's evolution shows no signs of slowing. The format of consumption, though, keeps changing and one of the significant changes of it being consumed as a cocktail can be traced back to May 1806. At that time some kind of spirit, sugar, water and bitters were mixed together to intoxicate you and tickle the taste buds.
Today cocktail has become an art form. And we have become a society full of art collectors and connoisseurs! So what is fueling our collective cocktail endearment?
Rajib Ganguly, Restaurant Manager at Seven Eleven Club and Hotels, Mira Bhayandar, Maharashtra, discloses, "Cocktails became popular in early 20's and as per survey they are becoming more popular as people today prefer having mix flavours rather than only 1 liquor taste. Many new refreshing innovative recipes have given long lasting palatable effect to consumers making cocktails become popular."
Gaurav Sareen, Brand Ambassador, Monkey Shoulder India, avers, "People love cocktails since they are more exciting than straight spirits. Their tastes are more complex and customisable. You don't like vodka? No problem, swap it out with tequila or rum. And most of the alcohol that's used as a base, pairs extremely well with tropical juices and syrups. Now with the talent that we have in our bars, every cocktail is a unique experience, from storytelling to the presentation, to taste!"
Esta historia es de la edición June - July 2023 de Food & Beverage Business Review.
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Esta historia es de la edición June - July 2023 de Food & Beverage Business Review.
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Enhancing the Appeal
It is being widely believed that people eat with their eyes first. Unlike most popular notions, this actually may be true! We know for sure that if a dish is not appealing to eyes, in many cases it would not induce us to partake that dish. This makes food plating and presentation a crucial aspect of the food service industry, especially in this age of increasing numbers of discerning consumers in the industry.
Future of Dining
In an era dominated by technology, cutting-edge innovations are often perceived as exclusive luxuries.
Gracing Dining Service
Cutlery is an inseparable part of food service and going for a simple and sober set up is the best way of going about it, in sync with the existing trend.
Growing Veganism
In 1970 after the white revolution in India, dairy became the integral part of Indian cuisine. Indians consumes milk in various forms like milk, paneer, curd, buttermilk, butter, ghee, processed cheese, milk powder etc.
The Fruit as Vegetable
There is some long-standing confusion regarding classifying tomato as a fruit or a vegetable. Tomato is commonly treated in culinary terms as a vegetable, but botanically it is a fruit.
Winter Menu Trends
The current winter food trends are characterized by a blend of innovation, health consciousness, global influence, and environmental responsibility.
The Rising QSR Industry
The Quick Service Restaurant (QSR) industry in the country, and also across the globe, is expanding on a massive scale.
A Drink That Always Regales ...Cocktails
The popularity as well as the craving and desire for cocktails, as compared to other alcoholic drinks, globally, not merely in summer but throughout the year - including winter is undiminishing. Temperatures do not matter.
Niro - Bangalore's Newest Spot
Satiating the ever-growing appetite for vibrant nightlife and memorable experiences, Niro, Bengaluru's newest rooftop bar, unveils an urban rooftop oasis atop the Country Inn and Suites Hotel alongside Nagavara Lake. Boasting a panoramic water view and impeccable service of mouth watering flavours and cocktails, this all-day bar is a much-needed addition to enjoy the city's famed weather within this urban landscape.
Hard Rock Cafe Strikes a Chord
Hard Rock Cafe, the iconic venue which offers a combination of music, entertainment, memorabilia and authenticity is now back in Pune at Amanora Mall, Hadapsar.