Six huge, pumped up bodyguards in black attire are escorting a 26-year-old to his suite after a meet and greet session with his fans at a plush Delhi hotel in Connaught Place.
The 500+ fans who gathered are vying for a selfie, an autograph- anything they can manage- but the bodyguards are a seasoned lot and take their subject to safety. This isn't a Bollywood actress, an A-list actor or some reality TV star- it's a comedy influencer who creates humorous content on YouTube for his followers, who are more than 6 million in number. And along with their rise, a new kind of organisational structure has emerged-the influencer marketing agencies. What was once solely the dominion of celebrity public relation companies which managed A-listers and other stars, has now seen the evolution of these agencies, some of whom manage an ever increasing number of influencers. Globally, major influencer marketing agencies include names such as NeoReach Agency, Moburst, Quotient Technology Inc., Launchmetrics, JuliusWorks, Trackr. Inc, Upfluence Inc. House of Marketers and inCast Inc., while back home our own giants are emerging with breakneck speed.
One of the most well-known names in this market is that of Monk Entertainment, which has the renowned influencer Ranveer Allahabadia as its co-founder. Along with Viraj Sheth, Founder and CEO at Monk Entertainment, they have an impressive roster that spreads across all the major sectors of fashion, beauty, infotainment, food, lifestyle, wellness, entertainment, automobile and tech with their clientele including BeerBiceps (Ranveer), Niharika NM, Yashraj Mukhate, Your Food Lab, Ruhee Dosani and Abhi and Niyu. The bootstrapped organization's business model is split in two: a commission-based model and a retainer model.
Esta historia es de la edición May 2023 de Entrepreneur magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición May 2023 de Entrepreneur magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Looming Crisis: What Indian Aviation Industry Needs To Do Differently
Currently, Canceled Flights, Dissatisfied Frequent Flyers And Reprimands From The Regulators Have Become The Norm For Indian Airlines Such As Vistara, Air India, Indigo. To Navigate These Challenges, What Does The Sector Need To Do Better?
Why Small Businesses Can't Afford To Grow
Big companies take a long time to pay their suppliers. Sometimes, so long that the supplier goes out of business. Two entrepreneurs wanted to find out why this system is so broken-and wound up creating a solution.
Will India achieve 40GW Rooftop Solar Capacity by 2026?
ACCELERATING THE ADOPTION OF ROOFTOP SOLAR INSTALLATIONS IS CRUCIAL FOR ACHIEVING INDIA’S RENEWABLE ENERGY TARGETS BUT DESPITE VARIOUS SUBSIDIES AND MEASURES BY GOVERNMENT, THE COUNTRY MISSED ITS 2022 TARGET.
FUELLING INDIA'S SILICON VALLEY ASPIRATIONS
It took 40-plus years for the US and over 25 years for Taiwan to establish their Silicon Valley.
'UP' FOR A DRINK THIS SUMMER?
LAST YEAR THE DEMAND WAS DISRUPTED DUE TO PREPONED MONSOONS. THIS YEAR'S FORECAST IS FOR A BLAZING SUMMER. FMCG COMPANIES SUCH AS DABUR, PARLE AGRO, CAVIN KARE, GODREJ JERSEY & HAMDARD LABORATORIES GEAR UP TO MEET DEMANDS AND HOPE TO MAINTAIN THEIR PRICING AMIDST A WAITAND WATCH APPROACH
THIRSTY CITIES | HOW COLLABORATIVE EFFORTS CONTRIBUTE TO WATER CONSERVATION
WATER STORAGE IN THE MAJOR RESERVOIRS AND RIVER BASINS IN THE COUNTRY HAS DROPPED LESS THAN THE AVERAGE STORAGE RECORDED IN A DECADE FOR THE CORRESPONDING PERIOD.
ACHARYA PRASHANT THE PRACTICAL TEACHER
Prashant Tripathi, now known as Acharya Prashant, has shot up as a unique wisdom teacher.
SYNTHETIC SPARKLES
How startups are banking on the customer base shifting to more affordable and sustainable diamond options
Corporate Journeys Reimagined 2024 and Beyond
A SIGNIFICANT NUMBER OF EUROPEAN AND US COMPANIES PLAN TO DECREASE TRAVEL PER EMPLOYEE BY OVER 20% TO ACHIEVE THEIR 2030 SUSTAINABILITY GOALS.
India Inc. Charges Towards Sustainable Change With EV Push
INDIA'S EV SECTOR IS POISED TO SKYROCKET TO AN ESTIMATE OF $113.99 BILLION BY 2029.
