Delayed Again
Business Today India|October 15, 2023
Bima Sugam, the digital insurance aggregation platform, has missed another launch date. But industry insiders say it is vital to get the product right 
NAVNEET DUBEY
Delayed Again

THE HIGHLY-ANTICIPATED LAUNCH of Bima Sugam—a digital insurance platform that seeks to integrate all services like health, general, and life in one place—has been delayed for the second time. Initially slated for January 2023, the Insurance Regulatory and Development Authority of India (Irdai) pushed the launch date to August and now to June 2024.

The industry is eagerly awaiting this platform, which aims to simplify insurance processes and bring a smooth transactional experience to users. So, though there have been delays, the focus remains on creating a robust and secure platform that meets consumer expectations.

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