DAIRY DREAMS
Business Today India|March 31, 2024
Federal Bank's alliance with fintech player Digivriddhi is bringing farmers into the banking fold. Here's how
ANAND ADHIKARI
DAIRY DREAMS

IN RURAL AND semi-urban areas, access to milk production data serves various purposes, the primary being digitisation. It can also bring financial inclusion for underserved dairy farmers.

Kochi-headquartered Federal Bank saw an opportunity in this space, but lacked access to necessary data. Thats when neo-banking start-up Digivriddhi Technologies (DGV) came in, partnering with Federal to facilitate bringing farmers into the banking network and also open cross-selling opportunity for credit and investments. This fruitful partnership has made Federal Bank the winner in the ‘Best in Fintech Initiative’ category in the BT-KPMG Best Banks and NBFCs Survey 2022-23.

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