Rihanna's pregnancy reveal was a lesson in marketing
The Independent|February 05, 2022
The singer ‘broke the internet’ with her casual disclosure and gave her beauty brand a big bump too
Ellie Fry
Rihanna's pregnancy reveal was a lesson in marketing

The phrase “broke the internet” is an overused idiom that gets thrown around during major moments online, but Rihanna’s pregnancy announcement truly fitted the bill this week.

In a rebellious move against the glossy photoshoot style that other celebrities adopt, the Bajan singer-turned-beauty tycoon revealed her news in the most Rihanna way possible: walking the streets of Harlem wearing a hot pink vintage Chanel puffer coat draped over her bare baby bump, adorned with beaded body jewellery. It was a move that somehow felt understated and maximalist all at once.

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