A Growing Hubei Market
China is ahead of the curve in its recovery from the recent COVID-19 outbreak. However, blocked supply chains and logistics problems amid the pandemic in Hubei Province, where the virus was first detected, severely affected the sales of its agricultural products. This surely affected the livelihood of businesses and farmers concerned. But help has arrived. On March 27, the China Media Group launched a media campaign focusing on live broadcasts to help Hubei, which received an overwhelming response from a wide audience.
On April 1, CCTV News new media platform, together with more than 20 well-known e-commerce brands such as Taobao, JD, and Pinduoduo officially launched a large-scale non-profit campaign entitled, “Thank you for group buying Hubei’s products.” Zhang Yuanmei, Secretary of Honghu Municipal Party Committee, Hubei Province, joined a live streamed program on April 1, showing how to make lotus root soup with pork ribs, which attracted more than 20 million viewers. Meanwhile CCTV news host Zhu Guangquan paired up with one of China’s top live-streaming celebrities Li Jiaqi on April 6 to promote a range of commodities of Hubei, from hot-dry noodles to tea. The online show hosted by the unique pair drew nearly 122 million views, resulting in sales of about RMB 40 million worth of Hubei products.
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