On A Fashion High

The evergrowing legalization of cannabis is blazing a new trend in the style industry

- Allie Volpe

Not long ago, cannabis fashion was limited to pot-leaf-emblazoned hoodies and “Bud”-adorned belt buckles. During the age of prohibition, when virtually all aspects of the cannabis industry operated in the shadows, luxury weed goods took a back seat to activism, science and policy change. Slowly, as one state after another legalized the herb for medical and adult use—currently, pot is legal in some capacity in 33 states—the stigma around consumption decreased and cannabis emerged as both a lifestyle and a lifestyle product.

The legal cannabis industry is expected to bring in $17 billion in overall sales this year, according to cannabis insights firm New Frontier Data— and a maturing industry breeds expansion into other markets. Labels including Edie Parker Flower, Mister Green and Sundae School, plus outlets such as Barneys’ highend Beverly Hills head shop the High End, bring luxury cannabis product lines to lifestyle-minded consumers, with a focus on aesthetics and function. By redefining how a head shop looks, and the quality of products it sells, these brands are making weed fashionable.