Penmanship and writing instruments are still very much alive and well in this digital age — and Montblanc’s flurry of new stores prove this. The luxury brand has opened several new boutiques in locations such as New York City, Shanghai and Hong Kong, when brands were closing stores rather than opening them.
Last month, the German company opened one of its most unique spaces yet: Montblanc Haus, located just next to its headquarters and writing-instrument manufacture in Hamburg. It is designed by Nieto Sobejano Arquitectos and inspired by Montblanc’s heritage. The building — in on-brand black and white — has 3,875 sq ft of space over three floors dedicated to Montblanc’s writing art.
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Esta historia es de la edición June 2022 de The PEAK Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
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