While Korean skincare is highly lauded, its make-up prowess is still untapped. Nicolette Wong believes that Hera is the one brand that can propel make-up from the country into the international spotlight
KOREAN BEAUTY HAS TAKEN the world by storm over the past few years, popularising everything from the 12-step skincare routine to essences and cushion foundations. But while the Koreans are famous for everything skincare related, their prowess in make-up is less widely acknowledged. It is perhaps due to the fact that Korean make-up tends to be subtler and more nuanced than their Western counterparts, and therefore receives less attention.
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