Metro Shoes is the largest Indian retailer of footwear and accessories in the country. It today boasts a chain of over 436+ showrooms across 107 cities. In 2015, the company entered into a business arrangement with international footwear brand Crocs for operating its EBOs pan India. It is also considered as a springboard for many international brands such as, Clarks and Skechers, to mention a few, entering the Indian market. In an exclusive interview with S&A, its MD, Farah Malik Bhanji, answers a range of questions from retail strategy to in-house brands.
Give us an overview of how much retail consolidation you have achieved during the last few years.
Today the company is the largest Indian retailer of footwear and accessories across India. Metro Shoes Ltd today boasts a chain of over 436+ showrooms across 107 cities. We have been opening 50+ stores per year for the last 3 years.
Some of the renowned brands have teamed up with Metro Shoes. How significant change the association has brought?
In 2015, the company had entered into a business arrangement with Crocs for operating Crocs EBOs pan India. Currently, there are total of 64 stores across 48 cities. The expansion plan for year 2018-19 is 35+ stores. Metro Shoes Ltd has managed to increase throughout India Crocs’ stores by more than three times since becoming its national retail partner and has executed plans for aggressive growth of the brand in high streets, malls and airports.
In addition, we retail several international brands in our stand-alone outlets and are the largest seller of Clarks, Skechers etc in India. We are considered as a springboard for any international brand looking to succeed in the Indian market.
How are the in-house brands performing in comparison with the global brands? What products have shown best performance?
Our in-house brands have shown very healthy growth. Due to market conditions and online discounting international brands have been facing a lot of operational challenges. Our in-house product has allowed us to fulfil customers’ requirements as we source from domestic and international suppliers to cater to customer’s needs. Fast growing categories include men’s premium and athleisure for men and women. In addition, we are seeing good growth in the wedding collections
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