Veena Ashiya recalls noticing in New York where most women carried an extra pair of heels to switch to after work for dinners. This was alien to India. Based on the concept- Life here is too chaotic, people are on the move with unplanned events that pop up every now and then- Monrow Shoes was born. There was a need for footwear that offers both comfort and style, and Monrow is ensuring that its customers get the best of both worlds, the brand’s founder informed in a tête-à-tête with S&A.
Creating and Launching Monrow Shoes
When Veena Ashiya, the founder of Monrow Shoes, was working in New York, she noticed most women carried an extra pair of heels to switch to after work for dinners. This concept is alien to the Indian market. “Life here is too chaotic, people are on the move with unplanned events that pop up every now and then”. This is how the concept of creating Monrow Shoes came into place. Plus, Indian women mostly have broad feet which tend to swell by the end of the day. With no room to expand, this increases the pain and discomfort. Monrow looked into these troubles and came up with footwear that is easy on the foot and pocket.
Brand’s Uniqueness
There was a need for footwear that offers both comfort and style, and Monrow is ensuring that its customers get the best of both worlds. This is what sets it apart from the other brands in the market. The choice of its materials provides impeccable comfort without compromising on style.
Product Portfolio
Esta historia es de la edición March 2018 de Shoes and Accessories.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición March 2018 de Shoes and Accessories.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
A Resounding Success for the Leather Industry in Bangkok
APLF ASEAN 2023 was a game-changer for ASEAN on the global stage, providing a magnificent platform for emerging designers and catering comprehensively to industry needs under one roof.
Deciphering the US Footwear markets dynamics A Comprehensive Analysis
The footwear industry within the United States pulsates with vibrancy and dynamism, uniquely characterized by a fusion of high per capita income, the globe's largest economy, and a longstanding tradition of housing some of the world's premier footwear labels.
SHOETECH-KANPUR:
Unveiling Innovation and Excellence in Footwear Components
Agra beyond the Taj; THE SHOEMAKING LEGACY
Agra, synonymous with the Taj Mahal, a testament to enduring love, has transcended its historical association to emerge as a city with a distinct identity beyond the Taj’s shadow.
ON THE RADAR
Here we uncover our sizzling selection of \"Hot Picks\" - a handpicked assortment of products that are turning up the heat in the market.
BULGARI SHINES IN MUMBAI WITH ITS NEW BOUTIQUE
~A resplendent journey from Rome to Mumbai, experienced through the poetry of architecture and craftsmanship~
El Naturalista
A Footwear Odyssey of Style and Comfort
The Leather Story Timeless appeal meets sustainability
In an exclusive interview with The Leather Story’s Founder Aditi Kapur Chawla, where she shares her insights on the leather accessory market and what drove her to establish a brand in this niche
Expo Riva Schuh & Gardabags Around the World
Voices from Spain One of the Most Important International Markets for the Production and Sale of Footwear and Leather Goods
The Bureau of Indian Standards (BIS) unveils new footwear standards
India is making her mark in the global economy