Arush Chopra, CEO, Just Herbs talks about how he plans to be a niche and go-to brand for quality and health conscious beauty consumers
Just Herbs has been credited with creating a safe and effective beauty regime that consumers can truly trust. Arush Chopra, CEO, Just Herbs takes us through the origin, the journey and the accomplishments of the brand.
Kindly let us know about the origin of the brand
The inspiration behind Just Herbs was my mother Dr. Neena Chopra, who is an award-winning bio-chemist. It all actually took-off when I was working in Singapore and I saw the gigantic boom in the international Ayurvedic beauty industry. I envisioned forming a brand around these Ayurvedic remedies and shared the idea with my wife, Megha who immediately recognised its potential. In November 2013, we launched Just Herbs as a pathbreaking premium personal care brand; addressing the various skin and hair related problems of the health and environment conscious urban Indians.
Take us through the journey of the brand
We started operations as an online-first venture through our portal justherbs.in. After testing the markets in a few Indian cities, we rapidly expanded to various international markets as well. In fact, Just Herbs was the first Indian brand to be placed on Sephora.com in South-East Asian markets. It sold like hot cakes in Middle-Eastern, American and UK markets too. In May 2017, we ventured into the offline retail space with the launch of our maiden retail stores in Chandigarh and Ludhiana. Further, in February 2018, we inaugurated a store in Hyderabad as our first outlet in South India.
Kindly define the term ‘crowd sourcing’ and its impact on your product’s reach.
Esta historia es de la edición May/June 2018 de MillionaireAsia India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición May/June 2018 de MillionaireAsia India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Plan Your Asset Allocation For Wealth Creation
Wondering where to invest your money? Here is an expert piece of advice on how to plan your asset allocation for maximum potential return.
Brad Pitt And His First Oscar
As India woke up on a cool February Monday morning, one of the most iconic actors of our generation, Brad Pitt, earned his very first Oscar at the 92nd Annual Academy Awards. He tells us in a freewheeling chat about his role as a stuntman in the film that recreates the golden era of Hollywood and his relationship with his co-star Leonardo DiCaprio.
LUXURIOUS LIGHTING
Luxury Lighting can add a touch of glamour and perk up the oomph quotient instantaneously.
FINEST ON WHEELS
Rolls-Royce Cullinan — the SUV that exudes luxurious detailing making it one of the most desirable cars in the world.
THE NEW FACE OF INDIAN HOSPITALITY
A second generation hotelier with a sharp business acumen and a heart of gold. Sandeep Gupta, Managing Director, Aria Hotels & Consultancy and Executive Director, Asian Hotels (West) believes in striving for excellence in life and giving back to society.
NEXT STOP WASHINGTON DC
In a conversation with Elliott L. Ferguson, II, President & CEO, Destination DC we find out what's new in Washington DC for a traveler seeking luxury experiences.
INCREDIBLY iS
In a conversation with Bryan Johns, co-founder, President and CEO, iS Clinical, and Alec R. Call, co-founder, Vice President and COO, iS Clinical, on their maiden trip to India we find out why iS is loved world over.
CULT OF PERSONALITY
On his maiden visit to New Delhi, we catch up with the seventh descendant of French perfume Maison Erwin Creed and find out why they are the truest artisanal perfumers in the world.
DECANTER OF DREAMS
Jorg Pfutzner on the dots that connect Remy Martin LOUIS XIII's legacy, heritage and history. And, why it is indeed one of the world's most exclusive cognacs that has enigma in its every drop.
AT HOME WITH THE LUXURY DESIGN SCENE
Smorgasbord of statement-making furniture, chic interiors, or decorations from around the world. What does a personal style infused abode look like? We speak to ace architects and interior designers to find out what's creating the buzz...