Hit Refresh

Kiehl’s updates one of its most iconic products by harnessing the synergistic effect of two main ingredients, vitamin C and hyaluronic acid.

Be it Madonna’s constant transformation throughout her career or Victoria Beckham’s evolution from pop star to fashion designer, the importance of continuous reinvention cannot be overstated. The same goes for skincare. Case in point: The new Powerful-Strength Line-Reducing Concentrate from Kiehl’s.

First launched in 2005, this anti-ageing serum has become one of the brand’s bestselling products, due to its efficacy in reducing wrinkles and boosting skin radiance. Approximately one bottle is sold every minute, which tallies up to over five million bottles sold to date. Yet even with such resounding success, the team at Kiehl’s is not resting on its laurels. According to Geoff Genesky, Kiehl’s Scientific Director, the brand wanted to push the boundaries even further and deliver a product that continued delivering on its promise, while enhancing overall product experience with instant and visible results, added hydration and a lighter texture.