A New Face For This Furniture Favourite
EL Singapore|December 2018

A favourite Singapore furniture store takes on a new moniker.

Kel Flanders
A New Face For This Furniture Favourite

Co-founded by Belgian expat couple Jonathan Roelandts and Katrien Bollen, Ethnicraft Online has been furnishing homes across Singapore with unique pieces sourced from around the world for the past six years. Over that time, they’ve continued to grow their range beyond the initial core Ethnicraft products.

Now, they’re relaunching the brand as Soul & Tables, with a new 560-square-metre flagship showroom set to open in the Tan Boon Liat Building in December. Katrien explains: “Since starting Ethnicraft Online in 2012, we’ve been able to introduce lots of new products to our clients and we felt it was now time for our name to represent our whole range.”

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