With bright colours and ostentatious styles that are intrinsic to K-pop, it is no surprise that the genre would influence the world of fashion. While supermodels and a-list celebrities have been the go-to for campaigns and collaboration, fashion conglomerates have gravitated towards South Korea’s gamut of popular idols in recent years.
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Esta historia es de la edición Issue 166 de August Man SG.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
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Nobody Does Transportation Like The Swiss
In an exclusive with Augustman, Swiss Travel System CEO Maurus Lauber shares an inside look at the world's most reliable public transport network.
An Eye For Icon
The Synonym For ‘contemporary Interpretation Of Archival Emblems’ Might Very Well Be Kim Jones.
Leading The Conversation
Unveiled At This Year’s Watches And Wonders Geneva, The New Oyster Perpetual Cosmograph Daytona, With Its Lustrous Mother-of-pearl Dials, Adds A New Dimension Of Luxury To The Codes That Define The Daytona.
Merging Classic Cool With Cutting-Edge Innovation
Inspired by its 1963 racetrack origins, the new Carrera Chronograph embodies a legacy of speed and elegance, now reimagined for the modern man.
A Century Of Craftsmanship
Celebrating a legacy of luxury with Wes Anderson’s cinematic flair, Montblanc rediscovers the timeless elegance of its iconic Meisterstück fountain pen.
Forces Of Nature
Two strategically released pieces in Grand Seiko’s Watches and Wonders Geneva repertoire of novelties promise an exciting future for the Japanese Manufacture.
Let A Thousand Flowers Bloom
Roku Gin Sakura Bloom Edition invokes Japan’s cherry blossom festival exquisitely.
A NATIONAL TREASURE
THE AVERAGE SINGAPOREAN REMEMBERS DR. ONG KENG SEN FOR DIRECTING THE POPULAR 1996 LOCAL FILM ARMY DAZE, BUT THE CULTURAL MEDALLION LAUREATE IS NOW PLAYING A HUGE PART IN FACILITATING OUR SOCIETY’S MATURATION IN ARTS, CULTURE AND SOCIAL JUSTICE.
With Delicious Precision
THE MADE OF MAKERS CAMPAIGN by Jaeger-LeCoultre is a groundbreaking new campaign in which the Manufacture collaborates with artists and artisans from outside the world of watchmaking.
LIFE, THE UNIVERSE AND EVERYTHING WITH PROFESSOR BRIAN COX
Augustman met Professor Brian Cox at Watches and Wonders Geneva as he presented the new IWC Schaffhausen Portugieser Eternal Calendar. Existentialist questions around time and existence followed in our exclusive interview.