Introduces Pro Pure to Canada, its cleanest collection yet

As an industry, we've seen consumers shift away from their traditional 10-step haircare regimen in search of a solution that restores and protects their natural hair.

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A recent Future Index Survey conducted by EY shows that when choosing which business to shop at, 71% of consumers are looking for companies that are transparent about their environmental impact, while 70% of consumers believe companies should behave ethically and 69% of consumers believe companies should be manufacturing sustainably. And when it comes to beauty, Canadians are looking for hair products that reflect these values. To help consumers find a product that is not only better for them but also better for the environment, TRESemmé is launching its cleanest collection yet, featuring new products and formulas that are better for your hair without compromising professional quality results. The TRESemmé Pro Pure Collection features a range of lightweight formulas that address the everyday hair battles – from taming flyaways to tackling damage to adding hydration, the collection was designed to provide consumers with a haircare experience they can feel confident will deliver gorgeous and touchably soft hair. With Pro Pure, TRESemmé is equipping women with the unstoppable confidence and ability to walk taller, style after style. Free of sulfates, dyes and parabens, the Pro Pure Collection helps you achieve the professional results that TRESemmé is known for with 0% of the compromise. The product range includes the below variants:

• TRESemmé Pro Pure Micellar Moisture – designed to gently cleanse and moisturize dry and dull hair, leaving hair feeling light and shiny