Fuelled by serving her customers, the owner and president of Swimco is using the buying power of her growing company and decades of retail insights to deliver swimwear for all shapes and sizes.
IF YOU’VE SHOPPED WITH SWIMCO — WHETHER online or in person — you have Lori Bacon to thank for that. It was Bacon's foray into water sports as a nine year-old that led her mom Corinne Forseth to start the Calgary-based swim wear business in 1975. “I joined a swim team part way through the year, and I couldn’t get a suit to match the team. My mom felt so badly that I didn’t look like I belonged that she searched one out for me,” says Bacon.
One search soon became a passionate hobby as Forseth became equipment manager for Bacon’s team and the go-to source for local teams in need, too. With a nudge from a sales rep that she ought to get paid for her time, Forseth started a mail order business. Intent to leave her mark from day one, the “co” in Swimco is for Corinne. In the early 1980s, 21-year-old Bacon, fresh from the
University of Calgary, joined her mom’s business. “I went to work for her just because she had no one else, and I didn’t know what I wanted to do yet,” she says, “I thought I’d go help her for a while until I figured it out, and I just fell in love with it. For whatever reason she just left me, she was very good about giving me the opportunity and backing out. I found I loved it and we just never looked back.” In 1982, Swimco opened the doors of its first of 24 retail stores, and began offering fashion swimwear. In 2014, an e-commerce shop was added with a live chat function to assist customers.
MAKING A SPLASH
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Esta historia es de la edición June/July 2018 de Best Health.
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Explore One of Europe's Coolest Capitals: Tallinn
AFTER EMERGING FROM the intense heat of the sauna, I ran across a wooden deck and plunged into the brisk Baltic Sea. The cold pierced my skin from the soles of my feet upward, like ice water blanching a steamed vegetable. When I surfaced, my travel companions, who'd just done the same, were laughing so hard they could barely stay afloat.
From Aleppo to Za'atar
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It Takes a Village
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RUSSIA'S FULL-SCALE INVASION of Ukraine in February 2022 awakened the worst memories for Georgians.
RUSSIA'S THREAT TO THE WORLD
As Vladimir Putin begins a fifth term as the nation's president, how safe are other countries from the Kremlin leader?
LIVE WELL - VEG OUT
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A FIRST-TIME HOUSEBOATER
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STAYING AFLOAT
CENTURIES AGO, FRENCH CANADIAN FUR TRAPPERS DRAGGED HEAVY CANOES OVER THE LAND AND LAKES OF PRESENT-DAY VOYAGEURS NATIONAL PARK. ON A FIRST-TIME HOUSEBOAT JOURNEY, THE MOST WE LUGGED WAS A COOLER BUT WE SNARED A WEALTH OF SOLITUDE, SUNSETS AND LAUGHS.
summer sequel
A MINNESOTA COUPLE'S NEW LAKE HOME PRESERVES THE SOUL AND CONTINUES THE TRADITIONS OF THEIR FAMILY'S CABIN THAT STOOD ON THE SAME SITE FOR DECADES.
5 WAYS TO BOOST YOUR BRAIN HEALTH
THINK LONG AND HARD ABOUT THESE LIFESTYLE CHANGES
How Struggles MADE HER STRONGER
A NEW BOOK ABOUT THE TELEVISION JOURNALIST'S LIFE REVEALS THE CHALLENGES THAT FUELED HER AMBITION
Secrets, Lies & PASSIONS
THE ACADEMY AWARD-WINNING ACTRESS LED A COMPLICATED LIFE THAT INVITED RUMORS
JOHN TRAVOLTA - Inside His Lonely World
Nearly four years after the death of his beloved wife, Kelly Preston, the actor struggles to move on
HARRY'S HEARTBREAK RUNNING OUT OF TIME
THREE MONTHS AFTER HIS CANCER DIAGNOSIS, KING CHARLES III DECLINES TO SEE HIS ESTRANGED SON. NOW HARRY WORRIES HE'LL NEVER SEE HIS FATHER AGAIN.
Mariska Talks Life On and Off Camera
Law & Order: Special Victims Unit may be wrapping up its 25th I season, but for Mariska Hargitay who's starred as commanding officer Olivia Benson for more than two decades the end is nowhere in sight.
Miranda Supports Country Crossovers
From Beyoncé to Lana Del Rey, some of the biggest women in music are jumping into the country genre. It's a move that 14-time CMA winner Miranda Lambert is on board with.
BROOKE SHIELDS On Marriage Motherhood Feeling Sexy over 50
After a lifetime in Hollywood, the Mother of the Bride star is paving the way for women her age and future generations
EVA & MICK: SECRET AFFAIR!
Did he say, “Let’s Spend the Night Together”?
TOM SELLECK: I NEED AJOB!
WITH BLUE BLOODS SET TO END IN DECEMBER, THE ACTOR HAS CONCERNS ABOUT HIS FUTURE.
TURNING ON ARIANA!
They’re jelly! A year after Scandoval broke, sources tell Star the Vanderpump Rules cast has grown resentful of Ariana Madix, the scandal’s actual victim.
VALERIE EXORCISES VAN HALEN'S GHOST!
LOVELORN actress Valerie Bertinelli has finally banished the ghost of her late ex-hubby, Eddie Van Halen by admitting life with him was HELL, insiders dish.
Back to Black
Marisa Abela steps into Amy Winehouse's signature ballet slippers in Back to Black, a powerful biopic about the late singer with soul, directed by Sam Taylor-Johnson.
SELENA DEFENDS BENNY
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KATE'S CANCER CRISIS EXPLODES!
CANCER-PLAGUED Princess Kate's devastating condition is worse than the palace has let on as the royals desperately try to hide the heartbreaking truth, reveal well-placed insiders.
IDLE LOPEZ AIMS FOR IDOL BOOST!
Floundering star needs to showcase her human side
NURSE MURDERED HELPLESS PATIENTS!
Angel of death delivered fatal insulin overdoses
Prevent Gl upset from spoiling your travels
Everything from dehydration to long stretches sitting behind the wheel can trigger Gl upset when we travel. To the rescue: tricks that block constipation, bloating and heartburn on your next road trip or flight
Khloé Opens Up! HEALING AFTER HEARTBREAK
It should've been the happiest time of Khloé Kardashian's life. The reality star, 39, was getting ready to have a baby with boyfriend Tristan Thompson via surrogate.
Foods that fix fat loss
Fed up with diets but still want to hit a healthier weight? Here's an amazing hack to try: Eat 30 different plants a week. Turns out, that's all it takes to radically improve your microbiome, the collection of 100 trillion microbes that call your body home. Current research, including some on identical twins, \"shows that the microbiome plays the biggest role in determining the number on the scale-bigger than carb intake, exercise or even calories,\" says nutrition expert Stephen Perrine, author of The Full-Body Fat Fix. Perrine adds that a 30-plant strategy boosts the microbiome fast, triggering rapid changes in bloat, energy, fat burn and overall health. Florida mom Vicki Sheerin even says increasing the variety of plants she eats was the key that allowed her to drop 227 pounds. Keep reading to learn how to make your own microbiome magic.
"This app cured my insomnia!"
Trouble sleeping night after night left Kathy Dean dragging through her days. She felt hopeless, until discovering her cellphone was the key to unlocking sound, restful sleep
