Can a watch brand save the world? Definitely not. What about just a sliver of an ecosystem? Maybe, but it is doubtful. Many watch specialists have discussed the subject at length and come to these somewhat obvious conclusions. But we all agree that watch brands can make a difference, in the same way that a conscientious act by just one person is still a good thing. In an issue where we expended plenty of words and pages highlighting the shortcomings of the trade, it is important to also acknowledge the good work that continues to be done, especially when there are some numbers to go along with it. Blancpain’s premier role with the United Nations World Oceans Day is one such example.
What have you done for the world’s oceans lately? World Oceans Day just passed this summer but this question is pertinent all year-round given the outsized role the oceans play in making our planet habitable. Humans have a complex relationship with the ocean that extends past recreational use and travel. The ocean covers more than 70% of the surface of our planet, while a staggering 97% of Earth’s water can be found in our oceans. It is not only a rich source of food and biodiversity but a critical component in the ecosystem that removes carbon and provides oxygen as well as freshwater.
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Esta historia es de la edición Autumn 2021 de World of Watches.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
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BRAND ELEVATION
On the sidelines of Geneva Watch Days, Bulgari CEO JeanChristophe Babin talks about the challenges of having one brand identity across all categories, and tells us what he really thinks of watch fairs.
EVEN MORE HANDS
For the third year in a row, the collective WOW team shares the watches we ponied up for. As always, we include a couple of fantasy pieces and more than a few fails.
CONCEPTS AND CONSEQUENCES
What is the legacy of concept watches? What happens when the show is over and it is time to actually manufacture them? How do these ticking research labs translate into actual, wearable timepieces...if they ever do?
THE QUESTION OF SUCCESSION
In the watchmaking industry, a company’s longevity is oftentimes measured not in decades but in centuries. What then happens to a brand beyond its founders? We speak to three CEOs to answer this question.
LEAPS AND BOUNDS
The quest to add one day to a month every four years may seem like a mundane task in the digital age, but achieving this mechanically is anything but.
FLIP SIDE
Omega celebrates the first human flight orbit the moon with a new Speedmaster Dark Side of the Moon.
SNAPPING BACK
A powerful showcase for a one-of-a-kind constant force mechanism, the Girard Perregaux Neo Constant Escapement is now available for everyone.
GO FOR GOLD
Forty-five years after Piaget released its allgold Polo 79 luxury sports watch to critical acclaim, the maison revisits this iconic collection with a new ultra-thin movement.
CLEAR WINNER
Hublot's fourth collaboration with Takashi Murakami puts the artist's joyful flower motif at the centre of a bold new case design.
HISTORICAL TRIBUTE
Parmigiani Fleurier launches a new version of their Tonda PF Hijri Perpetual Calendar with a vivid green dial.