AUTO MOTIF

Virgil Abloh gets behind the wheel to reimagine a Mercedes-Benz classic

- SOPHIE LOVELL

At the beginning of 2020, Mercedes-Benz offered Wallpaper* a preview of a new collaborative art project it was working on, due for launch later this year. The raw material was its four-decade-old, classic SUV series the G-Class, or G-Wagen, as it is also known. The collaborators were Gorden Wagener, the brand’s chief design officer, and Virgil Abloh, the designer, architect, entrepreneur, DJ, artist, artistic director of Louis Vuitton menswear and CEO of his own fashion label, Off-White.

This collaboration is quite a coup for the carmaker. The resulting piece, to be unveiled this autumn, is called Project Geländewagen (Geländewagen is German for ‘terrain vehicle’, from which the G-Wagen gets its name).