Plenty of watch buyers go into stores with the aim of buying a steel sports watch, or a gold dress watch. Nothing controversial in that statement, even though we have not and are not backing it up with facts at all. It feels like it should make sense. Think of it another way: nobody goes looking for a plastic ticker, but they might go in with a very modest budget that makes the various versions of plastic viable options. Again, this is just a common-sense approach that may have little to do with reality. For the purposes of this story, it does not matter.
What does matter is the divide between precious metals of all sorts, and various other types of metal and composites. This means steel and titanium, plus various sorts of exotic materials. In this very important way, watch buyers of the present age are fortunate to be presented with more choices than ever before. But, on the other hand, the numerous options out there can be overwhelming to the extent where one timepiece can come in too many tempting material iterations. Honestly, some brands have too many SKUs (you know who you are), and should take advantage of our shared current circumstances to maybe do some house cleaning.
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Esta historia es de la edición Issue 58 de WOW Singapore.
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The Last Lap
Will the trend of vintage remakes get a boost from current tastes for more reasonably sized watches?
Eureka!
Although yellow gold is perennially on the verge of being the next big thing, it has never been trendy. This might be because it has been trending all along...
Secret Signatures
The Breguet Classique 7637 is a delight for both the ear and the eye, being that it is a minute repeater. It also gives you something to feel in its fluted case band
Centralised Power
Longines presents a unique take on the humble power reserve indicator with its Conquest Central Power Reserve model
Heights Of Adventure
Luminox celebrates Bear Grylls' first ascent of Everest with a limited edition 3730 series watch
Warm Glow
German silver is inextricably tied with watchmaking in Glashütte, especially at A. Lange & Söhne. We explore the virtues of the alloy and learn why the manufacture is so committed to it
Better Tomorrow
The revised Rolex Oyster Perpetual Sky-Dweller opens new frontiers for the brand and represents unique opportunities for collectors
Celestial Complexities
From devising proxies to approximate a far more complex reality, to developing timepieces that do the same, we've always sought to simplify the ways we mark the passage of time. Blancpain's new perpetual calendar timepiece is, perhaps, the perfect microcosm of these efforts
Keeping It Real
Technology proves to be a solid tool for luxury watch brands in their fight against mounting cases of fake timepieces and watch thefts
Pure Mannerism
The Parmigiani Fleurier L'Armoriale pocket watch is a unique grand complication that is both a result of Michel Parmigiani's craft as well as a birthday present to him