Ananya Birla
The Lifestyle journalist|July 2018

The NextGen Scion of Birla family

Ananya Birla

“Business with a heart appeals to me” Ananya Birla

This girl, all of 23, has many introductions. Unarguably the first would be that she is the daughter of Kumar Mangalam Birla, Chairman of the Aditya Birla Group. Inspired by her mother Neerja Birla, she was barely nine when she learnt santoor, pegged as a tough classical instrument (to learn). She was 17 when she founded Svatantra Microfin, a company that makes loans to rural Indian women and has over 600 employees across 70 branches in India. She went on to study Economics and Management at one of the world’s leading institutions- Oxford University in the UK. Inspired by her grandmother’s magnificent collection, she also founded Curocarte, a digital platform that works with artisans around the globe to make their work fit in to the 21st century lifestyles and links them directly with buyers. Her fourth music single “Circles” was released in June 2018. She is a rare Indian who broke records of viewership on YouTube for her “English” songs, her first release to be specific (touching 14 million back in 2017 according to an open internet source) for her first release! Not many of her age would say this, unconventionally and phenomenal are her answers we concur…her favourite holiday destination is ‘Rishikesh’ and she wants to make a positive impact on the world! Interesting things for a 23- year old to say - straight from her heart and she feels them genuinely!

Here is a piece of conversation with The Lifestyle Journalist giving insight into her personal world!

Who is Ananya Birla from your standpoint? 

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