Ermenegildo Zegnas artistic director, Alessandro Sartori, is no stranger to rewriting the rules, and as Mens Folio finds out, he is not done yet.
Appeal, he did. Sartori presented the delectable Tiziano sneakers for his homecoming debut Couture collection in the Fall/Winter ‘17 collection. Cutting through the noise with stitches (similar to the techniques used on Zegna suits) on several panels of leather in the design, the mid-top staple was well on its way to become de rigueur and could either dress up or dress down any Ermenegildo Zegna looks and sneak into the hearts of sneakerheads.
Sartori did not just stop at innovative designs; he made sure the brand remained top of mind in the industry. He did that by putting up a show, both figuratively and literally, season after season. For Fall/Winter ‘17, he showed at a massive hangar featuring Anselm Kiefer’s larger-than-life collection of crumbling concrete towers, then went on to fill the show space at Università Bocconi with snow for his Fall/Winter ‘18 show. For Spring/Summer ‘19, Sartori chose the architectural feat that is the Oscar Niemeyer building as a backdrop while his designs walked down a narrow runway between pools in front of it. Every sartorialist had Ermenegildo Zegna on the cusp of his lips when it came to talks about menswear designs and shows.
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Esta historia es de la edición October 2018 de MEN 'S FOLIO Singapore.
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