Until a few weeks ago I was very comfortable in my choice to stay off TikTok. You can blame it on my millennial years, or the fact that my brain felt broken from the other social media apps I was already juggling. This status quo changed almost instantly, when I watched a video compilation of a bald Indian man-eating. In each clip, he simply announces, “chicken leg bis” (sic) before taking a big bite of a chicken leg piece. What surprised me were the mostly white fans (or should I say ‘Chicken Leg Piece’ stan?), who wait with bated breath to hear him say the words. He has inspired hundreds of reaction videos, a remix song, and even landed himself a spot on Urban Dictionary. The vibrating TikTok logo in the corner of the video made me curious, ‘Is there a deeper meaning to this joke?’. ‘What was I missing?’
Esta historia es de la edición February 2020 de Elle India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 2020 de Elle India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
CIX: Shaping K-Pop's New Wave
The next-gen Hayllu stars-BX, SEUNGHUN, BAE JIN YOUNG, YONGHEE, and HYUNSUK-chat with Ekta Sinha on levelling it up as hit makers
Greening The Beauty Experience
Kannagi Desai explores the intersection of eco-consciousness and consumer expectations in the Indian salon industry
Green CRUSADER
For sustainability activist Aakash Ranison, time is of the essence in his effort to mitigate the ongoing climate crisis, finds Barry Rodgers
Lazy Day Edition
ELLE's Beauty Editor, Kannagi Desai, lists her three favourites for tranquil lazy days, where self-care reigns supreme
Hydration Hero
The Kiehl's Ultra Facial Cream, with its superior moisturising capabilities, will always have a permanent spot on our shelves, reports Sakshi Rawte
The Cutting Edge Of Skincare
Sakshi Rawte talks to Dr Irena Eris about the much-awaited launch of her eponymous beauty brand in India
Inside Out
Can holistic wellness practices mitigate the detrimental effects of elevated cortisol levels crucial for maintaining healthy skin? Urmi Dande asks experts
The Perfect Score
Ed Sheeran, who delivered a magical performance in Mumbai as part of his Mathematical tour, caught up with Isha Mayer for a candid chat on music & more
Crafting Tomorrow
Ainee Nizami Ahmedi discovers how Dipali Goenka is forging a sustainable legacy
Scrumptious Scraps
Chefs discuss the culinary potential of kitchen waste and how it can help foster a sustainable system with Isha Mayer
