Chiara Ferragni

In 2009, a 22-year-old Milanese law student started a blog called The Blonde Salad, a visual potpourri of her style and travels. By 2017, Forbes had named Ferragni (then CEO of her own fashion line) one of the world’s most influential people. That same year, a little beauty company named Lancôme asked the alpha blogger if she might lend her taste (and wide blue eyes) to limited-edition makeup. The results are finally in—and it’s clear nothing got lost in translation:

- Jessica Chia

The item she feels naked without:

Mascara. I never don’t put mascara on.

Her beauty pet peeve:

A big, heavy beauty case. Most people live life on the go. I wanted a palette that had a bit of everything: There are four eye shadows, three highlighters, four lipsticks, and one lip gloss in the one I created with Lancôme.