It all has an air of film noir: You enter the brewery tasting room, order a beer, and settle in. Inconspicuously, you note everything that’s going on around you: how the beer is poured, how the glassware is handled, how you and others are treated by the staff.
But that’s a day in the life of a Secret Hopper—a decidedly beery twist on the secret shopper, someone who acts like a typical customer to report back to the client about their experience.
Esta historia es de la edición #127 (August 2017) de BeerAdvocate magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición #127 (August 2017) de BeerAdvocate magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Trainers Incorporate Beer-Making Equipment Into Brewery-Hosted Workouts
On a typical Saturday morning, Johnathan Wakefield can be found hoisting kegs out front of his brewery, J. Wakefield Brewing Co., in Miami’s Wynwood neighborhood.
Mug Club 2.0
Craft Brewers Modify Loyalty Programs to Sow Deeper Relationships
Fruit Of The Vine
Now that fall’s here, it’s harvest time for a great many things. To zymurgical enthusiasts, that means grape season.
The Shaved Duck
Tucked away in an attractive brick neighborhood, just east of the second largest urban park in St. Louis, sits The Shaved Duck, one of the finest beer and barbecue joints west of the Mississippi.
John Segal Jr. The Hops Farmer
Although John Segal Jr. spent many childhood summers in Washington’s Yakima Valley and once brought a block of hops to show-and-tell, the third generation hops farmer never envisioned taking over the family business.
9 steps to beerdom
when david morgan first got into the craft business, it was as a retailer, and beer evangelism was a heavy lift. now, more than 15 years later, morgan is at the production end of the business, and the wind is at his back. singlespeed brewing, the cedar falls, iowa, nanobrewery morgan founded in 2012, is on the brink of a major expansion, as singlespeed exits its nano-sized beta version for a state of-the-art brewhouse opening late this year.
beau's all natural brewing company
after 32 years of working in the leather finishing industry, 55-year-old entrepreneur tim beauchesne was ready to make a bold career change.
higher prices, brighter futures?
the changing landscape of beer retail.
beer culture
as fresh hop beers multiply, so does experimentation
Birreria Volo
When your father is one of Canada’s most renowned craft beer publicans, opening your own beer bar is a high-pressure situation.
