Just take one look at that glowing skin and gorgeous face and it’s clear you’d be a fool not to take beauty advice from Miranda Kerr. So when she rings through to chat about her new Berry Bright Eye Cream, we’re all ears. “It’s a wonderful new addition,” she tells WHO of introducing the product to her Kora Organics range. “It’s just so exciting to see the results that it’s been getting for people (in our consumer trials) … so it’s exciting to get it out there.”
While many celebrities have put their name to beauty brands over the years, plugging their products on Instagram while not having much to do with the actual development, the 38-year-old – who launched Kora Organics way back in 2009 – isn’t one of them. “I work on each product for almost two years,” she explains of what goes on behind the scenes. “I put everything into getting the product to be as powerful, and as clinically active and results-driven, as it can possibly be. I push our chemists, because, for all our products, getting the formula right is crucial.”
It’s pretty obvious Kerr knows more than her fair share about skincare. Discussing her products, the model-turned-entrepreneur confidently rattles off dozens of ingredients and their benefits for each one with the ease and passion of someone who knows their stuff. Despite having traded in her life in the small town of Gunnedah in NSW many moons ago, she clearly is still proud of her roots – often taking inspiration for her brand from her family Down Under.
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Esta historia es de la edición September 27, 2021 de WHO.
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