Yes, they had a huge release in Dubai where Deepika Padukone and Ranvir and many cricketers including Kapil Dev witnessed a phenomenal light installation of the film on iconic monuments. This was definitely fabulous but other than that, things on the promotional side were rather subdued. Perhaps this hit the film hard. In fact, a distributer in Gujarat claim that theatres in the rural belt were empty simply because the viewers from those regions were not even aware that the film had been released.
Budget Woes?
The film was made on a huge budget which crossed supposedly 250 crores. Don’t forget two of the most expensive actors – Ranveer and Deepika Padukone were in it – agreed Deepika was one of the producers but the media was abuzz that she was paid more than Ranveer for this film. And to top it the returns have been rather poor – almost 185 crores covering India and abroad, which also include 60 crores being bought by an OTT platform. Rather poor in terms of what the film should have really reaped, right?
Blame It On Covid?
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