Finally Canon seems to be getting its mirrorless act together with its newly released EOS M50 – but surely, there’s a lot more to come
A few weeks ago, the highly respected Japanese business news publication Nikkei Asian Review reported that Canon has finally realised it needs to make its mirrorless cameras appeal to as broad an audience as possible, even if that means eating into its own DSLR sales. According to Masahiro Sakata, president of Canon Marketing Japan, the firm must ‘actively roll out products for a growth market even if there is some cannibalisation’. This reflects the fact that while the Japanese market for interchangeable lens cameras fell by 10% in 2017, mirrorless sales grew by 29.2%. Separately, at the fi rm’s corporate strategy conference on 6 March, Canon CEO Fujio Mitarai said ‘We will go on the offensive and work to expand our sales in the mirrorless camera market, which is exhibiting remarkable growth.’
Esta historia es de la edición April 7, 2018 de Amateur Photographer.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición April 7, 2018 de Amateur Photographer.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
Canon finally opens up RF mount
SIGMA is releasing six APS-C lenses for Canon EOS RF mount, thus widening the choice of glass for Canon’s previously ‘closed’ RF system.
Tony Kemplen on the.Leidolf Lordomat
A camera made in Germany in the early 1950s and discovered at a charity shop
Stories from the heart
Kenyan fine art photographer Thandiwe Muriu has a gift that she was encouraged by her parents to explore from a young age.
Cameras big in Japan again
AFTER over a decade of bleak news about the key Japanese camera market, domestic research firm GfK Japan has reported positive growth for the first time in 13 years.
Shooting Shogun
What's it like to be the stills photographer on one of the biggest and best historical dramas on TV?
Handle with care
For his latest book, Fragile, Paul Hart has stepped away from the documentary approach of his previous projects into something more personal. Ailsa McWhinnie finds out more
Leica SL3
Leica's top-end mirrorless model gains a 60MP sensor, tilting screen, and significantly improved autofocus. Andy Westlake takes a detailed look
More DxO updates
EVER-INDUSTRIOUS French photo-editing specialist DxO has announced its latest batch of updates.
Budget Honor phone with 108MP camera
WITH the UK phone market dominated by Apple, Samsung and Google, other makers, notably from China, are jostling for a remaining slice of the pie.
Google AI editing tools free for more phones
MORE AI-based photo-editing tools will become available from 15 May, with Google announcing that its Magic Editor will be free to use on Android and iPhone handsets and many Chromebook laptops.
