Thinking Businesses Design Wise
Entrepreneur magazine|January 2018

Thinking Businesses Design Wise

Prasad Ajgaonkar
Thinking Businesses Design Wise

When any type of business multinational or startup, old or new - fails in implementing strategies, it is most likely to be caused by a common factor which is faulty thinking. Thoughts are subjective; the direction and focus of one’s thoughts is directly aligned with their personal biases which subconsciously make us think in a certain manner and makes it difficult for us to be neutral. In this scenario, it is crucial to exercise discipline and give a fixed direction to your thoughts. This discipline is known as Design thinking.

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