Tyler, the creator is an exuberant rap star and a thoughtful polymath working across fashion, animation and film.WarnerMedia, Nike, and sony have hopped aboard. Are you ready to ride?
“There’s just a different tone of yellow in the sky today,” he says. Northern California’s wildfires have given everything a permanent tinge of the golden hour. “It’s been like this all day. It’s weird. Like, it’s probably me and five other people who notice it too.”
Tyler weaves between cars and curses at speed-limitabiding minivans and a stalled pickup truck looking like a haute Gilligan while gleefully singing along with every song that plays on his iPhone. It’s a mix of soul-funk and old-school hip-hop, plus some lovely contemporary stuff. Pure Pleasure. Blackstreet. Janet. John Legend. He cues trumpets with a slick point of his finger, accentuates bass drops by jutting out his chin. Fans spot him from the sidewalk or nearby cars and shout, “Tyler!”
“There’s a lot of ’70s music on this playlist,” I say, sure I can almost hear the warm, retro chords of his Grammy nominated 2017 album, Flower Boy, somewhere in this mix.
“Oh, it’s just on shuffle,” Tyler says dismissively. He then flips quickly between a few tracks, turns the stereo to max, and I hear the ominous first notes of “Freeee” by Kanye West and Kid Cudi. That’s when, as if by his own will, L.A. traffic drains away, and Tyler floors it.
The engine crescendos into a whir that competes with the speakers, and the world blurs. With each guitar riff, Tyler yanks the steering wheel like a mixer, zigzagging the car in an angry staccato. His face has transformed from L.A.’s charming cruise director into the mutineer who points the ship straight into the iceberg just to hear the sound of the crash. With his eyes wide, he turns to me and shouts along with the track, “I feel freeeeeeeeeeeeeeeeee!”
Esta historia es de la edición November 2018 de Fast Company.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición November 2018 de Fast Company.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
The World's 50 Most Innovative Companies - CAMPUS
FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE
The World's 50 Most Innovative Companies - SOL DE JANEIRO
FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE
The World's 50 Most Innovative Companies - VANTA
FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI
The World's 50 Most Innovative Companies - PERPLEXITY
FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH
The World's 50 Most Innovative Companies - THE POWER BROKER
ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.
The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE
FOR RESETTING THE VALUE OF WOMEN'S SPORTS
08 FOR WHOM THE BELL TOLLS
WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.
Reimagining the ways we work and meet
As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.
10 Trend
From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video
The World's 50 Most Innovative Companies
"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."