Pharma Combination Drugs Lost Interest
Business Today|April 09, 2017

In spite of favourable court verdicts, top pharmaceutical companies are losing enthusiasm for fixed dose combination medicines.

Joe C. Mathew
Pharma Combination Drugs Lost Interest

Early this year, the Indian arm of Pfizer decided to discontinue the manufacture and sale of Corex cough syrup, the crown jewel in its domestic portfolio. Corex was its biggest revenue generator and among the country’s top five drug brands. What made the decision more surprising was that Pfizer had fought a legal battle against a March 2016 Central government ban on sale of this fixed dose combination, or FDC, medicine, along with 333 others, and won. The decision to discontinue the syrup came a month after the court ruling. The government had banned these FDC drugs in March 2016 after a committee of experts found that they were likely to pose a risk to patients and safer alternatives were available. An FDC drug includes two or more active pharmaceutical ingredients combined in a single dosage form.

Pfizer says the decision was based on a review of “respiratory offerings” that happened independent of the legal issues. “We decided to discontinue the manufacture of the erstwhile Corex cough syrup. At the same time, we decided to launch a series of line extensions of the Corex brand that will address specific sub-therapeutic areas under the broad respiratory segment,” says a Pfizer spokesperson.

Perhaps, that was not the only reason. By winning the case, Pfizer proved its argument that there was no legal basis for banning Corex (a combination of chlorpheniramine maleate, codeine phosphate and some colorants). At the same time, the decision to discontinue the sale of the specific FDC drug made a bigger point — that Pfizer was not opposing the spirit behind the government decision, which was to stop the sale of ‘irrational’ and ‘unapproved’ FDC drugs. An FDC is called ‘irrational’ when there is no scientific rationale for combining two or more individual drugs in a particular combination.

Esta historia es de la edición April 09, 2017 de Business Today.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.

Esta historia es de la edición April 09, 2017 de Business Today.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.

MÁS HISTORIAS DE BUSINESS TODAYVer todo
The Dark Side Of Gold Loans
Business Today India

The Dark Side Of Gold Loans

There Has Been A Sharp Rise In Gold Loans In Recent Years. But There Is A Seedier Side To This, As Is Evident From The Red Flag The RBI Raised Recently. Will The Regulator's Move Protect Customers?

time-read
10+ minutos  |
May 12, 2024
All That Glitters
Business Today India

All That Glitters

The price of gold has been rising unabated. It has soared to more than 73,000 per 10 gm in 2024 from *31,000 in early 2018. Is the rally sustainable or is this a bubble?

time-read
1 min  |
May 12, 2024
"Hire for attitude, not ability"
Business Today India

"Hire for attitude, not ability"

Thryve Digital is a player in the healthcare technology sector delivering next-generation solutions

time-read
1 min  |
May 12, 2024
Road Warrior
Business Today India

Road Warrior

For Khalid Wani, Senior Director of Sales at Western Digital India, life is much more than just the corner office. Biking across the world is one way he derives meaning for his life

time-read
3 minutos  |
May 12, 2024
WIDENING THE POOL
Business Today India

WIDENING THE POOL

THERE HAS BEEN A JUMP IN INDIVIDUALS INVESTING DIRECTLY IN THE STOCK MARKETS, BUT MUMBAI AND AHMEDABAD STILL ACCOUNT FOR THE LION'S SHARE. THERE DEFINITELY IS SCOPE FOR IMPROVEMENT IN TERMS OF PENETRATION LEVELS ACROSS THE COUNTRY

time-read
7 minutos  |
May 12, 2024
CRISIS IN THE CLOUDS
Business Today India

CRISIS IN THE CLOUDS

INDIAN AVIATION IS IN CRISIS. AIRLINES ARE GRAPPLING WITH FLIGHT CANCELLATIONS, CREW SHORTAGES, AND COMPLAINTS ABOUT POOR SERVICE, ARE BLEEDING DUE TO RISING COSTS WILL THE FASTEST-GROWING AVIATION MARKET RECOVER?

time-read
9 minutos  |
May 12, 2024
"India should start privatising public sector banks"
Business Today India

"India should start privatising public sector banks"

Arvind Panagariya, Chairman of the 16th Finance Commission, on growth, inequality, jobs, the banking sector, and more

time-read
8 minutos  |
May 12, 2024
"I LET MY WORK DO THE TALKING"
Business Today India

"I LET MY WORK DO THE TALKING"

Megha Engineering & Infrastructures MD P.V. Krishna Reddy on being low profile, the infra opportunity and much more

time-read
4 minutos  |
May 12, 2024
"Core of insurance lies in long-term security"
Business Today India

"Core of insurance lies in long-term security"

Vibha Padalkar, MD & CEO of HDFC Life, on the insurance provider's performance, surrender charges, and future innovations

time-read
3 minutos  |
May 12, 2024
Distress in the Books
Business Today India

Distress in the Books

Bandhan Bank, the brainchild of Chandra Shekhar Ghosh, has made the journey from an MFI to a bank, but with many hurdles. Now with his resignation as MD & CEO, is the lender staring at more uncertainty?

time-read
2 minutos  |
May 12, 2024