The Frenzy To Win Amazon's New HQ Could Come At A Price
OVER THE LAST FEW WEEKS OFFICIALS IN DOZENS OF American cities have been working overtime to prove that they are prime for Amazon. The Kansas City, Mo., mayor’s office ordered 1,000 items from the Seattle-based behemoth—ranging from a hot-dog costume to wind chimes—and then wrote reviews for each product. The city of Birmingham, Ala., built Amazon boxes the size of bread trucks and displayed them around town. A town in Georgia proposed donating some of its own land and renaming it after the e-commerce giant. And that’s on top of the countless hours that economic developers have spent writing more serious proposals for one of the world’s most valuable companies. As a representative for the Dallas Regional Chamber says, “It’s been all hands on deck.”
Amazon dangled a transformative prize to inspire this activity: the prospect of winning the company’s second headquarters, along with an estimated 50,000 jobs and $5 billion in investment over the coming decades. The scope of the project is unprecedented, and as “HQ2” fever took hold across North America, more than 100 cities have reportedly considered bids. At least one official in Seattle, home to Amazon’s first headquarters, even pushed for their town to get in the mix ahead of the Oct. 19 deadline. “It’s impossible not to see this as the kind of rising tide that lifts all boats in the city,” says Tim Whitmire, who runs a leadership development company in Charlotte, N.C., where officials from 16 counties have been feverishly collaborating on a pitch.
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