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The magazine, comprising 106 pages, has a compilation of information about investment options across asset classes such as fixed deposits, mutual funds, the stock market, postal savings, insurance schemes, public provident fund and so on.
The magazine also provides detailed information on alternate investment options such as the bullion and the diamond markets. It does so while outlining the risks involved and the comparative returns an investor can expect across all the several asset classes.
Besides providing information on investment options, the magazine, to which certified financial planners have contributed, is also designed to provide guidance to different age groups on how to invest money for best possible returns with balanced risks.
Accordingly, the magazine offers several financial planning tips to youngsters who have just started earning, to middle-aged persons between 40 and 50, and to individuals post-retirement.

Loksatta Arthbramha Magazine Description:

Through Arthabramha, Loksatta aims at providing readers a collector’s issue, through which they get unbiased, reliable information to enable wealth creation and wealth enhancement. Arthabramha- Making every reader ‘A Thoughtful Investor’