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artículos de segunda clase

Fortune Europe - August/September 2023

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En este número

Google Faces a $160 Billion Dilemma
BY JEREMY KAHN
Inside Alphabet’s high-stakes scramble to reinvent search—and survive the A.I. chatbot revolution.

The Fall and Rise of a $1.7 Trillion Fighter
BY CHRISTOPHER LEONARD
The F-35, from defense giant Lockheed, is one of the costliest weapons ever built. But the Pentagon and U.S. allies believe it’s the one plane they need most.

Novo Nordisk Takes On the Weight of the World
BY VIVIENNE WALT
The Danish firm’s drugs have revolutionized weight loss and reshaped its mission: Now it wants to rid the world of obesity altogether.

In Focus ADAM NEUMANN

Four years ago, the WeWork CEO left the shared-office firm he cofounded in chaos and acrimony. Now, Andreessen Horowitz's $350 million investment in his new startup, Flow, is giving Neumann a second shot at disrupting real estate. He says this time will be different.

7 mins

A Tidal Wave of Saudi Money

Is Saudi Arabia a repressive monarchy or a land of opportunity? It's both. And that creates a conundrum for business and world leaders.

8 mins

A TRUE GLOBAL CITIZEN

Kikkoman's Yuzaburo Mogi, who pioneered the globalization of soy sauce 50 years ago, remains a true believer in friendship among nations.

2 mins

Can China Catch Up With ChatGPT?

Beijing is scrambling to keep up with the U.S. in the all-important race for supremacy in artificial intelligence.

4 mins

LEADING ARABIA'S HIGH-IMPACT ENTREPRENEURS

Lateefa Al Waalan has always had a good eye for an emerging business opportunity. At the age of 16, she founded her first startup, an online directory. Later, after spotting a gap in the Middle Eastern beverage market, she began massproducing Arabic coffee blends and launched the world's first automated Arabic coffee machine.

3 mins

SUNDAR PICHAI AND GOOGLE FACE THEIR $160 BILLION DILEMMA

Inside Alphabet's high-stakes scramble to reinvent search-and survive the A.I. chatbot revolution.

10+ mins

THE FALL AND RISE OF A $1.7 TRILLION FIGHTER PLANE

The F-35 Joint Strike Fighter, from U.S. defense giant Lockheed Martin, is one of the most expensive weapons ever built. It's 10 years late and 80% over budget. But the Pentagon and America's allies believe it's the one plane they need most.

10+ mins

NOVO NORDISK TAKES ON THE WEIGH OF THE WORLD

Diabetes drug Ozempic and obesity jab Wegovy have revolutionized the weight-loss industryand dramatically altered the mission of their developer, Novo Nordisk. Now the 100-year-old Danish pharmaceutical firm wants to go beyond treating obesity; it's aiming to rid the world of it altogether.

10+ mins

GLOBAL GROWTH POWERED BY LOCAL INVESTMENT

State-owned manufacturer Guangzhou Industrial Investment Holdings Group is bringing renewed economic vitality to its hometown province.

3 mins

I'll Take the Whole Town

From a dilapidated winery in the Provençal hills to a boomtown gone bust in Colorado, alberghi diffusi are bringing abandoned or neglected towns back to life as luxe resorts.

4 mins

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Fortune Europe Description:

Editor: Fortune-Media-Hong-Kong-Limited

Categoría: Business

Idioma: English

Frecuencia: Bi-Monthly

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success.