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Urban growth and WFH: A new era for Philippine real estate

The Philippine Star

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July 25, 2025

There is an acronym that sets this generation apart from past generations and might actually add to the new "norm" today that is "WFH," or the work from home modality.

- By JOANA M. DIÑOSO, DBA

There is an acronym that sets this generation apart from past generations and might actually add to the new "norm" today that is "WFH," or the work from home modality. What was once an alternative is now a necessary modality offering whether in work, school, or services. Although this has been mainstreamed during the height of the pandemic, there is an ongoing debate that the growing demand for WFH modality is primarily caused by the exponential growth of population, delivery of urban services, and steep cost of prices.

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