India must turn creative potential into global impact: I&B Secretary

Artificial Intelligence (AI) is poised to be a transformational force for India's Media and Entertainment (M&E) sector, according to Sanjay Jaju, Secretary, Ministry of Information and Broadcasting (I&B).

- TBG NETWORK

Addressing the inaugural session of CII Big Picture in Mumbai, Secretary Jaju called on the industry to view the WAVES Summit not as a standalone event, but as part of an ongoing movement--one that continually inspires new waves of creativity, innovation, and progress.

"The WAVES Summit is much more than an event; it is a movement. Our Prime Minister has consistently reminded us that each wave in this journey builds upon the last, urging us to reflect on where we stand as an industry and how we can move forward together," Jaju said, as per a CII release.

The Secretary I&B underscored that entertainment, alongside food, shelter, and clothing, remains a fundamental pillar of civilization--integral not only to economic growth, but also to societal harmony and happiness.

India's creative economy, he noted, is now a livelihood source for over 10 million people, contributing approximately Rs 3 lakh crore to the national GDP.

"The true value of our sector goes beyond numbers: it connects people, fosters harmony, and links nations together," Jaju said.