Try GOLD - Free
Celebrityhood shifts: Stars are rapidly crafting their own content
Mint Ahmedabad
|December 09, 2025
With the need to rapidly cater to an audience with low attention spans and a wide range of programming options, many film and sports stars are creating content for social media, going beyond the professionally-curated work they traditionally produce.
Film-maker Farah Khan runs a YouTube food channel, while Shilpa Shetty has built a strong fitness and wellness brand.
Filmmaker Farah Khan runs a YouTube channel dedicated to food, while Shilpa Shetty has built a strong fitness and wellness brand. Sameera Reddy, with her humorous mom-life videos, has become a case study in vulnerability driven engagement. Comedians such as Bharti Singh and television stars such as Archana Puran Singh have also leveraged YouTube to showcase behind-the-scenes moments and everyday stories.
This story is from the December 09, 2025 edition of Mint Ahmedabad.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Ahmedabad
Mint Ahmedabad
Celebrityhood shifts: Stars are rapidly crafting their own content
With the need to rapidly cater to an audience with low attention spans and a wide range of programming options, many film and sports stars are creating content for social media, going beyond the professionally-curated work they traditionally produce.
2 mins
December 09, 2025
Mint Ahmedabad
IBM buys Confluent in $9-bn cloud push
IBM Corp. is buying the data-streaming platform Confluent Inc. for about $9.3 billion, marking one of its largest takeovers yet and a major bet on the kind of enterprise software that artificial intelligence tools need to perform tasks in real time.
1 min
December 09, 2025
Mint Ahmedabad
UpGrad very clear that 2027 is its listing year: Screwvala
Upskilling platform sharpens global push, sees 25-30% y-o-y growth driven by four B2C arms
3 mins
December 09, 2025
Mint Ahmedabad
Tech takes charge: a quarter of all new listings are digital
rupees of debutants’ market value now comes from tech.
2 mins
December 09, 2025
Mint Ahmedabad
Auto dealers expect sales to hold firm in December
India's retail vehicle sales by dealers are expected to remain steady in December, a dealers’ body said on Monday, driven by a rebound in demand following recent tax cuts that made some cars cheaper and ongoing year-end incentive schemes for consumers.
1 mins
December 09, 2025
Mint Ahmedabad
SMFG India Credit puts order before growth, expansion
SMFG India Credit has entered a reset moment.
2 mins
December 09, 2025
Mint Ahmedabad
Chalet stock had a silent year despite impressive biz growth
Chalet Hotels
1 mins
December 09, 2025
Mint Ahmedabad
Adani plans Al data centre in Telangana
The Adani Group is setting up a 48-megawatt (MW) cutting-edge AI (artificial intelligence) green data centre in Telangana at an outlay of ₹2,500 crore, said Karan Adani, managing director of Adani Ports & Special Economic Zone Ltd on Monday.
1 min
December 09, 2025
Mint Ahmedabad
RInfra to build new solar mfg facility
An il Ambani-led Reliance Group on Monday said its arm Reliance Infrastructure (RInfra) is setting up one of India’s most advanced, fully integrated solar manufacturing ecosystems spanning ingots, wafers, cells and modules.
1 min
December 09, 2025
Mint Ahmedabad
BEHAVIOUR WILL DEFINE WEALTH IN 2026, NOT MARKETS
Sachin Tendulkar, arguably the greatest batsman of all time, hit a rough patch in 2003-04.
3 mins
December 09, 2025
Listen
Translate
Change font size