The changing face

India's oral care revolution exhibits a blend of global innovation and traditional wisdom—helping transform hygiene routines with premium products, technology, and personalized care

- ARJUN GOEL

Oral care in India is undergoing a quiet yet powerful transformation. Once limited to basic toothpaste and toothbrushes, the industry is now embracing innovation, personalization, and global influences. This shift is not just about healthier teeth but about rethinking how we approach oral hygiene—turning a daily chore into an essential aspect of self-care and confidence.

A move beyond basics For decades, oral hygiene in India was a straightforward affair—brushing once a day, perhaps supplemented by traditional remedies. However, today's consumers are adopting a more comprehensive approach, integrating additional tools and products into their routines. Tongue cleaners, floss, mouthwashes, and teeth-whitening kits are no longer niche products but are becoming household staples.

The rise of on-the-go oral care is another emerging trend. Travel-sized toothpaste, mouth fresheners, and electronic toothbrushes are gaining popularity among urban Indians who prioritize hygiene throughout their busy days.