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Algorithm & the idea
Financial Express Chandigarh
|May 26, 2025
CREATIVE GUNS ARE BUSY FIGHTING THE ADAPTATION CHALLENGE
Last week, DermiCool released its latest summer campaign, which was created entirely using artificial intelligence (AI) in partnership with Wondrlab, The TopScout, and Crushed Studios, building on the brand's previous 'Garmi ki Pakad' success.
Around the same time, Tata Gluco+ also released its first thematic film during IPL, crafted completely by Rediffusion AI Design Studios under the "Piyo Goodness, Karo Greatness" banner.
Keya Foods launched four AI-generated cricket-meets-cuisine films for the IPL season, using AI for both visuals and voiceovers.
These fully AI-generated campaigns, released within days of each other, signal a turning point: generative AI is no longer a toy; it's a tool of the trade. According to The Business Research Company, the global generative AI advertising market is valued at $3.3 billion in 2025 and is projected to grow to $8.1 billion by 2029, clocking a CAGR of 24.4%.
This story is from the May 26, 2025 edition of Financial Express Chandigarh.
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