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Tech in sports empowers athletes, fans
Business Standard
|July 21, 2025
Emerging technologies are changing the world of sports. While athletes are benefiting from improved feedback on performance, fan engagement is being enhanced with immersive experiences.
The National Sports Policy 2025, announced early this month, focuses on new tools for improving all categories. It wants to "leverage emerging technologies, including AI (artificial intelligence) and data analytics, for performance tracking, research, and programme implementation." The policy says the country must encourage the adoption of sports science, medicine, and technology to boost athletic performance.
Indian industry is matching the ambition of policymakers. The sports-tech industry is expected to grow at a compounded annual growth rate of 13 per cent, from ₹26,700 crore in FY24 to ₹49,500 crore by FY29 according to a report by the Federation of Indian Fantasy Sports. "Sports data and analytics involves collecting and analysing relevant historical statistics to help a team, athlete or business perform better. This includes data providers and wearables. Foundational technologies underpin the sports-tech industry. These include Cloud computing, 5G, IoT (internet of things), social media platforms, and digital payment solutions," says the report.
This story is from the July 21, 2025 edition of Business Standard.
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