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Gen Z, Millennials Shift Towards Co-living Spaces
Business Standard
|July 24, 2025
Players Plan Expansion to Cater to Growing Demand
As the market moves away from traditional paying guest (PG) accommodations, co-living operators are witnessing a surge in demand from Gen Z and millennials seeking cheap, flexible stays, enhanced safety, and premium amenities.
In Bengaluru, the trend has been further accelerated by the closure of 200 to 300 PGs due to stricter Bruhat Bengaluru Mahanagara Palike (BBMP) regulations, coupled with layoffs in the IT sector, prompting entry-level professionals to opt for co-living.
Millennials include individuals born between 1981 and 1996, while Gen Z typically refers to those born between 1997 and 2012.
"Co-living facilities offer a more structured, all-inclusive living experience with fully furnished, ready-to-move-in spaces at affordable rentals. This offsets the relatively lower rentals offered by traditional PGs and has contributed to the growing preference for co-living facilities in Bengaluru," Vimal Nadar, national director and head of research, Colliers India said.
This story is from the July 24, 2025 edition of Business Standard.
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