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DIY investors lose edge in direct mutual fund market
Business Standard
|August 19, 2025
Guided assets grow faster than self-managed ones
The share of guided investments in mutual fund (MF) direct plans has risen faster than self-driven investments over the past 18 months.
Those investing in direct schemes through investment advisors or portfolio management services (PMS) providers have seen their monthly average assets under management (AUM) rise 64-65 per cent since January 2024, the earliest available data with the Association of Mutual Funds in India.
The do-it-yourself (DIY) investors picking direct schemes without such advice have seen their assets rise 47 per cent during the same period, shows the latest data as of June. The overall AUM grew 41 per cent during this period.
The direct route allows MF investments without a distributor commission. These inflows are classified as coming in through investment advisors, PMS providers, and DIY investors. The first two help investors manage allocations for a fee. The DIY investor picks his/her own funds and pays no fee.
This story is from the August 19, 2025 edition of Business Standard.
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