Samui market resembles Phuket’s 2022 peak

The Samui property market now mirrors Phuket’s 2022 peak, with newly launched villas reaching a 15-year high and land prices up 10%, according to property consultancy Colliers Thailand.

- KANANA KATHARANGSIPORN

Phattarachai Taweewong, the firm's research and communication director, said the island’s momentum is being driven by foreign demand in the midto upper-end condo and villa segments.

“Samui remains a global destination for both tourists and investors, supported by a strong tourism rebound and increasing interest in long-stay and investment properties,” he said.

Over the past two years, the island has recorded at least two major condo launches totalling more than 360 units, alongside more than 400 newly released villas.

Colliers expects 2025 to mark the strongest year for new villa launches on the island in 15 years, led by key areas such as Bo Phut, Mae Nam, Chaweng, Choeng Mon and Lamai.

FOREIGN DEMAND

Samui’s evolution from a leisure-focused destination to a high-potential investment hub has expanded its global buyer base, said Mr Phattarachai.

Key markets include Europe, Russia, France, Australia, China and Israel, with most buyers seeking either lifestyle properties or long-term investment opportunities.

Locations with strong tourism appeal continue to attract both holiday-home buyers and investors focused on rental yields and capital appreciation.

“Despite rising demand, Samui’s condo and villa prices remain comparatively attractive versus major tourist destinations in Thailand and abroad,” he said.

Colliers expects the market to maintain strong momentum, supported by ongoing interest from foreign buyers and improving global travel conditions.